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There is a new breed of web site traffic brokers emerging in the interactive marketing world that are brokering qualified traffic to the highest bidder on a CPC ("cost per click" basis. Traffic brokers bypass tried and true business processes by flipping the business proposition 180 degrees. They don't find clients and then optimize their web site for search engines; they do it the other way around, by developing and optimizing their own domains for top tier search engines and then reselling this traffic by redirecting it to a destination of their choosing in real time.

So, is this process illegal or unethical? It's hard to say. I don't believe these processes are more disingenuous than what's occurring with hidden "sponsorship listings" via top tier search engines, including Yahoo Cheap San Francisco 49ers Jerseys , MSN, LookSmart, Overture, etc. The latter are now starting to take up the lion's share of the first page on search results -- these results are viewed tens of millions of times per day C.J. Beathard 49ers Jersey , with many people unaware that the results are "sponsored listings."

To muddy the digital waters even more, marketing services companies are starting to offer "trusted feed" traffic to companies who want to buy qualified traffic on a CPC ("cost per click" basis. This process is just starting to take hold in the marketplace and works by a marketing services firm contacting a prospective client and offering them "trusted feed" search engine listings on a top tier web site like MSN or LookSmart on a CPC "cost per click" basis. They (the marketing services firm) then build web site pages for their client that are based on their in-depth knowledge of what the search engines want and then submit these pages to the search enginedirectory's editors who then review the sites, give the "client" a top tier listing site and then share in the CPC trusted feed revenue with the marketing services firm.

It's getting pretty murky when you start to look closely at what and how traffic originates. I don't think brokering traffic is bad or unethical as long as the web site that is the final recipient of the traffic is offering goods and services that are identical to the referring web site. And, there is a self-policing component of these types of processes -- the traffic brokers want repeat business Reuben Foster 49ers Jersey , so it is in their self interest to make sure the redirected traffic is being sent to a similar web site.

Also, "conversion rates" (the number of people taking a specific action versus the amount of traffic) are rapidly becoming the final determinant of building a sustaining relationship between the traffic brokering firm and the recipient web site. If the traffic coverts then the recipient typically wants to buy more, if not, they will move on to another source -- this reinforces the self-policing aspects of the relationship.

So what do you look for if you want to start buying traffic from a web site traffic broker? Price is certainly a large factor in determining what your interest should be; most of us in the traffic brokering business typically offer keyword traffic at about a third or half of what you would pay via a trusted feed setup Kentavius Street 49ers Jersey , or Overture or an Ad Words Select program via Google. Expect to pay more for filtered ("automotive, insurance, telecommunications" versus unfiltered ("shopping mall type of traffic" as the former has to be carefully filtered for specific keywords or keywords sets so it can be distributed to a larger number of web sites.

Next, make sure you get a 247 reporting capability that enables you to analyze your traffic in real time -- this report should show the originating keyword traffic (keywords are always embedded in the search string). And look carefully at your report; proxy traffic (or cached pages) should be filtered out so that there is no more than 5-10% of the total traffic -- you can't get away from having some proxy traffic in this day in age Tarvarius Moore 49ers Jersey , even AOL is using proxy servers. Finally, look closely at your report. The timelines should have some randomness in the sequences; if you see a traffic report with keyword traffic that is spaced very closely in terms of the timeline, warning bells should go off. Article Tags: Marketing Services Firm, Site Traffic Jaquiski Tartt 49ers Jersey , Qualified Traffic, Search Engines, Traffic Brokers, Click Basis Arik Armstead 49ers Jersey , Marketing Services, Trusted Feed, Services Firm, Keyword Traffic

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